UNSUBSCRIBE!

A sign of how good a company is in this digital age, is how easy it is to unsubscribe from their marketing emails. 

I recently had a spring clean of my personal mailbox, Having waded through 48,432 emails (obviously I just scan read some them) I decided to unsubscribe from most of the salesy ones that I didn’t need.

There seems to be 3 levels of unsubscribe-ability.

1. The premier league. You scroll to the bottom of the email, it says ‘Unsubscribe’, you hit the button and you get a message that says “You have unsubscribed’’ and possibly - a thank you.

2. Semi-pro. You scroll to the bottom of the email, you eventually find ‘Unsubscribe’, you hit the button and a window pops up and gently cross examines you to establish your motivation for leaving - then, when it finally accepts that it’s over - you get a sad message with a sorrowful looking emoji face saying please come back when you’ve had some time and space!

3. Sunday morning pub league.

You scroll to the bottom of the email, to find ‘Unsubscribe’, and it’s nowhere to be seen. 

Then you finally find a line of page grey type hidden the email (that you have no interest in reading) that says “to unsubscribe from these emails, please email: ’unsubscribe@i_dont_remember_signing_up_for_this_in_first_place.com/unsubscribe” and it’s not even a link, so you have to copy and paste it into your email programme.  

Then you get an email back - that goes into your spam, that you miss. When you do finally find it in your next spring clean, it says, YOU UNSUBSCRIBED FROM OUR EMAILS! WHO THE… HECK DO YOU THINK YOU ARE! If you think you can get rid of us THAT EASY, you’ve got another think coming bucko!

OK, maybe version 3 isn’t quite that bad, but if you are running email marketing campaigns, try to make your emails the easiest in the world ever to unsubscribe to, and make the world a better place!

UNSUBSCRIBE!